Does Cyber Monday Still Matter?

This Black Friday is set to be bigger than ever, with pre-sales already up 19 percent year over year, according to IBM. But there is huge overlap on product offerings for many big box stores and if social media is any indicator, the core opportunity (and challenge) is differentiation on anything other than price. Messages highlighting heavily discounted products, coupons, hashtags and free gifts are everywhere, with one brand even offering to discount a pair of boots by $90 if their Instagram po...